Awards 2023
AMMA Awards
- Albert Heijn - Expeditie Oceaan: een meeslepende en educatieve onderwaterreis voor jong en oud
Category: Best Collaboration - Bol.com: Hoe het verlanglijstje van bol.com heeft bijgedragen aan de beste kerst ooit
Category: Brand Media Strategy - Het ware media effect op supermarktbezoek ontrafeld: over de impact van realtime gedragsdata in effectonderzoek
Category: Best Research - Eerste kidspodcast van Albert Heijn; sluit je aan bij Expeditie Oceaan!
Category: Best Use of Media
AMMA's Belgium
- Cristal - Relaunching the first Belgian pils
Category: Best Long-Term Media Strategy (Bronze)
Clio Awards
- Adobe x Bowie (Dentsu Creative Amsterdam)
Category: Design - Digital/Mobile (Bronze)
Category: Digital/Mobile - Microsite (Bronze)
Category: Digital/Mobile & Social Media Craft - Illustration/Image Design (Bronze)
Content Marketing Awards
- Albert Heijn - Expeditie Oceaan
Category: B2C (Gold)
Cross Media Awards
- Bol.com: De beste kerst ooit
Category: Cross Media Case (Silver)
Dutch Creativity Awards
- T-Mobile: TikTok sign dance
Category: Communications – Activations & Promotions (Silver)
Category: Communications – Media (Silver)
Category: Society – Diversity, Equity & Inclusion (Bronze)
Category: Society – Impact (Bronze) - Albert Heijn: Expeditie Oceaan
Category: Communications – Podcasting (Silver)
Dutch Search Awards
- HEMA & dentsu
Category: Best local PPC campaign (Bronze) - Albert Heijn & Merkle, a dentsu company
Category: Best email marketing campaign (Bronze)
Dutch Interactive Awards
- HEMA & Merkle
Category: Campaign (Winner)
Category: Content (Winner)
Effie Awards Belgium
- Cristal Pils: innovating for Xtra taste sensation in pils (Bronze)
Effie Awards Netherlands
- How Hertog Jan became the #1 beer brand in the Netherlands
Category: Behaviour Long (Gold) - Pon Automotive & Dentsu Creative Amsterdam - Terug van nooit weggeweest
Category: Succesfull Introduction (Bronze)
Esprix Awards
- Randstad - Andersom Solliciteren
Category: Business to Business & Employee Experience (Bronze) - Randstad - Andersom Solliciteren
Category: Business to Consumer (Bronze) - Porsche - Girlhood Dreams
Category: Durables (Bronze) - Volkswagen - Je vertrouwde vriend
Category: Durables (Bronze) - KPN - Sint belt aan
Category: Smart Budget (Bronze)
European Search Awards
- Beter Bed & Merkle: Omni-channel Conversion Management
Category: Best use of search – Retail/Ecommerce (PPC) (Large) (Silver)
The Lovie Awards
- Albert Heijn: Expeditie Oceaan
Category: Experimental or Innovation (Silver)
Category: Peoples Lovie Awards (winner)
Marigold Awards
- Albert Heijn & Merkle: Christmas campaign
Category: WOW (winner)
MT1000 rankings
Merkle crowned Best Company in the Netherlands in Digital Marketing & E-Commerce and Marketing Advice.
Subcategories:
- Most customer-oriented company in the Netherlands in the Digital Marketing & E-Commerce sector
- Best company in the Netherlands in the Digital Marketing & E-Commerce sector on the Product Leadership aspect
- Best company in the Netherlands in the Digital Marketing & E-Commerce sector in terms of Excellent Execution
- Best company in the Netherlands in the Marketing Advice sector on the Product Leadership aspect
Ocean Digital Creative Competition
- Fonds Gehandicaptensport – Empty the locker room
Category: Non-Profit
Programmatic Awards
- Polestar: A one-channel approach with innovation in the driver's seat
Category: Branding / Awareness - HEMA & Merkle: Verhoogde ROAS en relevantie met HEMA's omnichannel strategie
Category: Best Omnichannel Retail Campaign
SAN Accenten
- Dentsu Creative Amsterdam
Category: Agency of the Year - SNS, het menselijke alternatief voor de grote banken
Category: Branding 360 - Randstad Andersom Solliciteren: het succes van omdenken
Category: Dienstverlening - Texels. Op z'n Texels.
Category: Fast Moving - Randstad Career Mode: werk aan echte skills met games
Category: Smart Idea
SponsorRingen
- Albert Heijn - Met elkaar werd het magisch
Category: Media Kerstactivatie (Bronze)
Awards 2022
AMMA Awards
- Albert Heijn: Het kleinste grootste liefdesverhaal van het jaar
Category: Best Mediastrategy (GOLD) - Robert Heijmans
Category: YIM Talent of the Year - BEN: Ben® een kerstster
Category: Best Smart Impact (GOLD) - Leen Bakker & Merkle: Taste driven marketing with Leen Bakker’s data hub
Category: Best Use of Data & Tech (GOLD) - Polestar x Stedelijk Museum: We Harvest Wind
Category: Best Collaboration (SILVER) - T-Mobile: Het succes van 'welkom bij de Unlimiteds'
Category: Brand of the Year (BRONZE) - Albert Heijn: Decision based marketing - iedereen roept het, Albert Heijn doet het
Category: Best Use of Data & Tech (BRONZE) - Dentsu Benelux
Category: Agency of the Year (BRONZE)
AMMA's Belgium
- RMB, Proximus & dentsu: Data & ATV as boosters of incremental reach
Category: Best Use of Data (SILVER) - RMB, Proximus, Upfield & dentsu: TV & ATV, the perfect match
Category: Best Use of 1 Media (SILVER)
Content Marketing Awards
- Dentsu Creative x KPN: Rare Tijden
Category: Best video series
Cross Media Awards
- Dentsu Benelux
Category: Cross Media Agency of the Year - Ruud de Langen
Category: Cross Media Person 2022 - Albert Heijn: Voetbalpassie
Category: Cross Media Case (SILVER)
Dutch Creativity Awards
- Propel x dentsu Creative
Category: Design Product (WINNER) - Propel x dentsu Creative
Category: Design Branding (WINNER)
Dutch Interactive Awards (DIA)
- T-Mobile: Welkom bij de Unlimiteds
Category: Brand (GOLD) - Propel x dentsu Creative
Category: Brand (WINNER) - Propel x dentsu Creative
Category: Honourable mention
Dutch Search Awards
- KLM: Flight score - Steering paid advertising towards more added value for KLM
Category: Best PPC B2C campaign (3rd place) - Leen Bakker & Merkle
Category: Best use of data (WINNER) - Merkle & Leen Bakker
Category: Best use of personalization (2nd place)
Effie Awards (The Netherlands)
- Albert Heijn: Smallest ‘Big Love’ Story
Category: Brand (BRONZE) - Albert Heijn: Dat is het lekkere van Albert Heijn!
Category: Short Behavior (BRONZE)
Effie Awards (Belgium)
- Cristal: Relaunching the first Belgian pils
Category: Brand Image Campaign (SILVER) - Stella Artois: Relaunch in the Belgian market
Category: Brand Image Campaign (BRONZE)
Esprix Awards
- SNS: SNS maakt van kinderen echte MonnieMasters
Category: Sales Promotions & Activations (BRONZE) - Heineken/Affligem: Maakt bier, genen oorlog
Category: Consumer Services (BRONZE)
Eurobest Awards
- Dentsu Creative: Adobe x Bowie
Category: Digital Craft - UX & Journey design (GOLD / Grand Prix) - Dentsu Creative: Adobe x Bowie
Category: Websites / Microsites (BRONZE)
Friends of Search Awards
- Leen Bakker & Merkle: Taste driven marketing with Leen Bakker’s data hub
Category: Best SEA
Programmatic Awards
- Dolores Eggink (dentsu)
Category: Programmatic Rising Star - Michelle van Andel
Category: Programmatic Campagne Manager
Red Dot Awards
- Propel x dentsu Creative
Category: Product Design (WINNER)
SAN Accenten
- Albert Heijn: Hoe Albert Heijn weer een bekend gezicht werd
Category: Branding 360° - Bol.com: De winkel van uitpakkers
Category: Retail - N=5: Accept to Enter
Category: Smart Idea - T-Mobile: De Unlimiteds
Category: Service - Porsche: Tour of Legends x dentsu Creative
Category: Durables
Awards 2021
AMMA Awards
- Albert Heijn: Predictive modeling of Share of Voice
Category: Beste Use of Data & Technology - HEMA x Merkle: Predictive modeling of Share of Voice
Category: Beste Use of Data & Technology
Cross Media Awards
- Transavia x Thuisbezorgd: In-Flight Delivery
Category: Cross Media Innovation
Customer Data Award
- HEMA x Merkle: Meer bezoekers, meer gebruiksgemak, MEER HEMA
Category: Data
DDMA Dutch CRO Awards
- Transavia x Thuisbezorgd: In-Flight Delivery
Category: Lindeboom audience award
The Drum Awards
- Albert Heijn x Posterscope: Driving footfall to Albert Heijn stores
Category: Best Use of Digital
Dutch Creativity Awards
- Malaria No More: Draw The Line Against Malaria
Category: Art Direction
Dutch Interactive Awards
- Merkle x HEMA: Meer bezoekers, meer gebruiksgemak, MEER HEMA
Category: Data
Dutch Search Awards
- Albert Heijn x iProspect
Category: Best PPC B2C campaign - De Bijenkorf x Merkle
Category: Best use of personalisation - Hema x Merkle
Category: Best branding & display campaign - Cadac Group x Merkle
Category: Best SEO &B2B campaige - NS International x Merkle
Categorye: Best e-mailmarketing campaige
Effie Awards
- Hertog Jan (Ab InBev): Grand Prestige Vatgerijpt - Een vat vol impact
Category: Impactful Proposition - KPN: SuperWifi
Category: Impactful Proposition - Crisp: Beter eten, lekker geregeld
Category: Branded Customer Experience - Bol.com: Het grote speelgoedboek van de winkel voor blije koppies
Category: Behavior (Long) - Polestar: Polestar 2 Launch
Categorie: Touchpoint - EG: Launch Lunestil
Categorie: Media Use
Esprix Awards
- Bol.com: De winkel van blije koppies bezorgen
Category: Business to consumer
Category: Retail, etail & ecommerce
Category: Sales promotions & Activations - ASN Bank: Goed doen met geld
Category: Consumer Services - Pon Porsche Import: Macan 5AM Club
Category: Sales promotions & Activations
Friends of Search Awards
- HEMA x Merkle: Meer bezoekers, meer gebruiksgemak, MEER HEMA
Category: Best SEA
Google Premier Partner Awards
- Nationale Postcode Loterij x Merkle
Category: Brand Awareness - Merkle
Category: Account Team
Programmatic Awards
- De Bijenkorf x Merkle
Category: Most Effective Campaign - Kia Karanko x Merkle
Category: Talent Awards - Rising Star
SAN Accenten
- KPN: Ode aan Nederland
Category: Corporate
Awards 2020
AMMA Awards
- Albert Heijn | Terug van 'weggeweest': Advertiser of the year
- YIM Talent of the Year: Charelle Uhlenbeck
- Best content- and engagementstrategy: Posterscope Netherlands - Nooit meer alleen spelen dankzij UNO speelkwartier
- Jupiler: Don’t Drink & Drive - Best Creative Media Use (Silver)
- Estée Lauder: Black Friday - Best Use Of Data & Performance Marketing (Silver)
- AB InBev / Leffe 0.0%: Launch Campaign - Best Media Strategy (Bronze)
View all winners
Belgium AMMA winners
ADCN
- Wehkamp - Always a Woman Music - Craft (Silver)
- Crisp - Farm to Fork for the Many - E-Commerce & Website Design (Bronze)
Cross Media Awards
- Advertiser of the Year: Albert Heijn
DIA Awards
- Crisp – Farm to fork voor het grote publiek – E-commerce (Gold)
D&AD
- Volkswagen Road Tales: Digital (Gold)
- Volkswagen Road Tales: Experiential (Gold)
- Volkswagen Road Tales: Digital Design (Silver)
- Volkswagen Road Tales: Radio & Audio (Silver)
Effie
- Goed doen met geld: ASN BANK (Gold)
- Albert Heijn. De onvergetelijke kerst van 2019 (Bronze)
Esprix
- Volkswagen: Snelweg Sprookjes - Silver, category Durables
- Volkswagen: Snelweg Sprookjes - Silver, category Experimental
- Crisp: Bronze, category Retail, etail & ecommerce
MIXX Awards
- Estée Lauder: Black Friday
Spin Awards
- Social media: Volkswagen Klassewerk (Gold)
- Crisp: Innovation (Silver)
- Crisp: Digital Service Idea (Gold)
- Crisp: Design (Silver)
SAN ACCENTEN
- Nieuwe, schone water wereld: Vizeum (Gold)
- Albert Heijn. De onvergetelijke kerst van 2019 (Bronze)
Amma awards