Shared value through social purpose: the compass that guides our work
Society is facing some of its greatest challenges. Climate change, reduced biodiversity and extreme inequality are causing acute disruption. Citizens are demanding change. And businesses are under pressure to respond.
As a global leader in media and digital communications, we understand the power we have to influence how people think, feel and act. We also recognise the role we play in driving consumption. That's why we're embedding human-centric design into our strategy and planning processes, focusing on sustainable behaviours and need states that are more reflective of today's socially conscious consumer.
We have the responsibility, opportunity and privilege to help guide our people, clients and society through this disruption. We will fuse data, technology and creativity in a way that helps create a brighter, more sustainable future for everyone.
Our Social Impact strategy
Digital for society
We’re transforming the role of businesses and brands to deliver better outcomes for society. Our goal is to reach 1 billion people through campaigns related to the Sustainable Development Goals by the end of 2020.
Digital skills
We’re sharing our skills and capabilities with young people from diverse backgrounds and supporting them to find careers in our industry. Our goal is to improve the digital skills of 100,000 people by the end of 2020.
Tomorrow's leaders
We’re mentoring entrepreneurs and change makers to build successful, diverse and inclusive businesses. Our goal is to mentor 100 female entrepreneurs by the end of 2020.
Our environment strategy
Dentsu Net Zero
When it comes to climate action, there is no room for compromise. The climate crisis is already threatening life as we know it. At dentsu, we’re committed to the highest level of climate ambition. ...
Renewable Energy
In 2020 we met our target to power our company on 100% renewable energy, and in 2021 we will continue this commitment in all markets where it is possible to do so.
Influence 1 billion people
As an industry we have the ability to change the way that people think, feel and act. That's why over the next decade we have committed to help 1 billion people make better sustainable change by 2030.
Dentsu is committed to three global programmes for social impact
UN SDGs - Common Ground
We're using the power of media and advertising to help drive delivery of the UN’s Sustainable Development Goals and we are founding members of #BrandsforGood which aims to make sustainable lifestyles aspirational and rewarding.
The Code
We're opening the doors of our industry to the next generation. The Code teaches young people the skills they need to thrive in the digital economy.
Female Foundry
Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world.
Change starts at home
For the planet
We’ve transitioned to being a low-carbon business with 100% renewable energy.
For our communities
We’re helping our people share their time and talent with society.
For our people
We’re creating a diverse and inclusive workforce intent on making a difference.