Challenge
Food insecurity is reaching record high rates across Canada
Fuelled by rising food prices, food bank use rose to its highest level in 2022 according to Food Banks Canada. When times get tough, Canadians tend to reach for lower priced packaged foods, ones that are likely to be more processed and less healthy. Because of this, a major challenge facing Canadians today is how to afford healthy food when it feels increasingly out of reach.
Solution
An Inflation Fighting Tool
Inflation Cookbook is a grocery shopping tool that predicts the biggest price drops of the week and generates chef-inspired, and nutritionist vetted recipes based on those ingredients – turning real-time price volatility into healthy and delicious real-time savings.
Tracking prices of 400+ ingredients across major retailers in 80 locations, Inflation Cookbook's adaptable platform is designed for seamless expansion. Its data-driven nature means it can easily accommodate inputs from different regions and markets beyond Canada, making it a versatile solution for budget-conscious consumers globally.
The innovation equips Canadians with the information they need to make affordable and nutritious choices that maximize their grocery budgets.
Powered by real-time pricing data, to help Canadians eat healthy for less, the Inflation Cookbook reflects the values of food delivery app, SkipExpressLane by championing healthy, well-priced fresh groceries while also promoting their partnership with Food Banks Canada. www.inflationcookbook.com.
Results
- $21.8M in total savings for Canadian families projected by December 2023
- 28,600 weekly users
- 400 million media impressions
- 355+ pieces of press coverage
Dyslexia Canada
For a person with Dyslexia, the printed word can seem like a foreign language that everyone understands but you.
Tattoo MTL
25% of Canadians have a tattoo. So, if tattoos are considered an art form by so many, why doesn’t the art world give tattoo artists the recognition they deserve?
Brita Walkumentary
Having the ability to ‘skip the unpleasant’ is a privilege for some — but not for all. Brita and ME To WE needed a digital campaign to remind North Americans just how far one purchase can go.
Black North
MKTG executed an inspirational virtual summit to encourage Canadian corporate leaders to take a pledge to end anti-Black system racism in their organizations through thoughtful goals and actiona...
Heinz
Heinz is famous for being slow. So, they wanted to show consumers that this summer, going slow is a good thing.
Dazn
Bring Sports to Canadians with a new weekly video podcast series “More Football”, offering fans what they want and teasing the value of subscribing to DAZN’s platform by showcasing key live matc...
IKEA
We needed to position IKEA as a true ‘sleep expert’. This got us thinking, what if we could help sleep deprived parents prevent their babies from waking up to show that IKEA rea...
MKTG: Scotiabank Hockey Day in Canada
How do you celebrate 20 years of Scotiabank Hockey Day in Canada? By bringing the celebration to Canada’s beautiful Yellowknife and uniting Canadians coast to coast with the Spark Rink....
IKEA
IKEA helps Canadians bring their spaces to life, so it was hard to believe the brand hadn’t made a mark on the platform of choice for the next generation of renters and home buyers: TikTok.
Intel
A transit shelter was fully branded with Intel Evo and Dell Inspiron 7620 2-in-1 and transformed into a live outdoor art exhibit
Skip Express Lane
A revolutionary tool that empowers Canadians to tackle the unpredictability of food prices exasperated by inflation.
Jems
As a new player in a category where three brands control the market, Jems needed to reach consumers who are set in their ways with limited resources.
Yakult
Yakult’s mission is to help people lead healthy, fulfilling lives. Now, they are taking that mission to the next step by evolving into a healthcare company and creating global messaging that spe...
No Frills
Saving big on groceries isn’t just about the glory — or is it? Following the success of the Haulers Campaign in 2018, we brought Haulers a fun way to earn real PC Optimum points online.