Isobar Logo
Carat Logo
Posterscope logo
Kenchic Logo

0

impressions

0

engagements

0

video views

Challenge

Reinforcing Kenchics commitment to healthy food and healthy living. This was an opportunity for Kenchic to grow it brand equity with a segment of online mum's who are always in search of health tips and healthy recipes for healthy living.

Solution

Every day, millions of people flood the internet to watch food recipe videos. And with hundreds of views on their own chicken recipe videos, we saw an opportunity for Kenchic to do some good.

Result

Social engagement:

  • 700,000 Impressions
  • 263,000 Engagements
  • 238,000 Video Views

About the campaign

Kenchic hijacked what seemed like a normal chicken recipe video and turned it into a step-by-step breast cancer self-check video.

By using an actual Kenchic chicken breast to guide the audience, Kenchic was also able to bypass Facebook censorship laws and successfully launch their breast cancer campaign.

Breasts for Breasts Case Board

Isobar Kenya

Solving complex business challenges through digital marketing, ecosystems and products. Isobar is a global digital agency that delivers experience-led transformation that drives digital strength and brand loyalty.

Based in Nairobi, Isobar in Kenya is one of the fastest growing teams in the network. Having delivered work for local clients including P&G, Mondelez, Safaricom, Absa, ICEA, Darling and Masoko. The 40 strong team have also been instrumental in the delivery of the latest global campaign for Malaria No More, in partnership with Dentsu. The team is known for its creative credentials and polished digital craft and have just won agency of the year at the APA Loeries.

Find out more