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increase in app installs in relation to the launch KPI’s

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decrease in Cost per Install in relation to launch KPI’s

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video views

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social impressions

Challenge

In an effort to provide customers a better experience within forecourts, Engen introduced the 1App, which gave users a contactless way to pay for fuel and convenience purchases. 

iProspect was tasked with effectively and cost-efficiently driving downloads of the brand new app as it was launched to market. 


Solution

An awareness-based Social campaign and intent-based Google campaign were implemented, leveraging action-oriented formats such as YouTube for Action.

With a limited creative set, best practice A/B testing was applied to the copy lines, in order to improve performance

Result

In direct relation to the launch KPI’s, the campaign resulted in a 24% increase in app installs and a 19% decrease in Cost per Install.

1.2m+ Video views

7.9m + Social impressions

About the campaign

Over the past decade, mobile apps have changed the way consumers communicate, shop and many other facets of everyday life.

To remain innovative in a competitive environment, Engen launched their very own Engen 1app which allowed users to make contactless payments in addition to other features. 

iProspect were tasked with driving downloads for the new app and used their expertise in driving transformative business performance and action-oriented App campaigns to ensure the product was successfully launched to market. 

Despite having limited creative assets, the iProspect team used the ad copy as a main point of optimisation. This proved successful as Engen exceeded their predicted app install volume and more efficiently that projected. 

iProspect South Africa

Connecting people with brands.  Using data to create personalised and connected experiences that deliver transformative business outcomes.   iProspect is a global, award-winning marketing agency that drives digital performance for many of South Africa’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions; including: e-commerce, SEM, data & insights, social media and community management, performance display / video and affiliates.

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