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Challenge

Google gStation is a community based initiative which is aimed at driving inclusion in communities where there is currently limited access to Connectivity and services. By driving inclusion through the provision of Wifi in underprivileged communities Google will be able to contribute back to society to raise economic standings and give people access to opportunities and education they otherwise would not have had.

Solution

By partnering with Google on the launch of gStation, Telkom are assisting to provide access to Technology in these communities and are contributing towards the empowerment of society as whole

Result

124 locations in and around disadvantages communities in Cape Town have been impacted by this campaign with 364 more coming across SA, we have successfully aided in the upliftment of the community furthermore Telkom Brand has seen strong growth on streaming products and have educated more than 432 563 people and have seen positive sentiment gains by 8.45%

Harnessing the Power of Technology

AMNET’s mantra is to always be on the forefront of technology and the ever changing digital landscape. We use technology in every aspect of how we operate as well as the work we put out for our brands, which is why we as a business have access to the best in class technological solutions and this campaign is a testament to that as we were the first in South Africa to execute a project of this level of technological advancement.

Amnet South Africa

Specialists in programmatic buying and the planning, analysis and activation of audience data. We are the programmatic experts for the Dentsu Aegis Network. Created in response to technology’s growing influence on media buying, our goal is to underpin all brand communication with a single, consistent and deep view of consumers and their context. Amnet is live in 33 markets with 450 people worldwide and around 800 clients. In Sub-Saharan Africa, we’re based in Cape Town, South Africa and as part of The Dentsu Aegis Network SSA. More than ever before, demand for effectiveness and efficiency from media investments has increased. Amnet’s strategic, programmatic approach delivers both. Our mission is to build and leverage data in order to deliver more meaningful and personalised messaging insights for brands, efficiently and cost effectively. Our expert team specialises in the planning, analysis and activation of audience data, programmatic media buying and fully data-driven media strategies. We understand the intricacies of the programmatic media buying and planning process takes time. Our team live and breathe it. We work with our clients to develop the right approach for success, enriching the relationships between our brands and their customers and the experiences that they have with each other.

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