Pat Lafferty

President, mcgarrybowen US and US Head of Creative and Content

Pat is the U.S President for mcgarrybowen, the leading creative agency within the Dentsu Aegis Network, and the Creative and Content Service Line Leader, including MKTG, Mitchell PR, Character, and John Brown Media.

Pat oversees mcgarrybowen’s U.S. teams in New York, Chicago and San Francisco. During his time at mcgarrybowen, the agency has achieved double-digit growth and creative accolades. In 2019 alone, Ad Age has named mcgarrybowen among its “Best Places to Work” and the “Agency A-List” honorees.

Before joining mcgarrybowen, Pat was the President of the independent agency Translation. Here he led the most diverse, most culturally-proficient marketing team in the country and received recognition as the 2018 Standout Agency of the Year. Prior to that, Pat was the BBH North America CEO. During his tenure, he expanded the agency's offerings in several ways, most notably acquiring and integrating digital agency Domani Studios. During this time, the agency worked on the launch for the new season of Netflix’s House of Cards and earned one of the industry’s highest accolades, an Integrated Grand Prix at the Cannes Creativity Festival.

Pat served as the Chief Operating Officer of McCann North America, where he co-led the turnaround of the 400-person, global headquarters of the world’s largest marketing network and provided operational leadership of the 1,400-person North American region. Previously at McCann, as Global Managing Director, Pat oversaw the network’s top 15 global businesses, including American Airlines, ExxonMobil, Johnson & Johnson, MasterCard, and Coca-Cola.

From 2005-2010, Pat was the Chief Marketing Officer for Travel Channel Media. Prior to the Travel Channel, Pat spent 10 years at Leo Burnett in key leadership roles on the Kellogg’s, McDonald’s, U.S. Army, and Allstate businesses.

Before advertising, Pat spent seven years in the United States Army as a Platoon Leader and Company Commander, serving tours in Iraq, Panama, and Haiti.

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Pat Lafferty, President, mcgarrybowen US and US Head of Creative and Content

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