CEO Merkle & Chairman Americas Dentsu Aegis Network
David acquired Merkle in 1988, becoming its 24th employee. Today, Merkle has more than 5,400 employees on three continents. Under David’s leadership, the agency has sustained double-digit annual growth and is recognized as a market leader by Forrester Research.
David is the author of the book, Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy (Wiley, 2014) and is a frequent speaker and writer on the topic of people-based marketing.
He serves on the Ad Council board of directors and has also held board positions with the Direct Marketing Association and Howard County General Hospital: A Member of Johns Hopkins Medicine. He holds a BS in business administration from Shippensburg University.