President, Merkle Americas and US Head of CRM and Loyalty
Craig has been a member of Merkle’s executive team for over a decade. As President, Merkle Americas, he oversees all aspects of Merkle’s North American operation, including sales, account management, solutions, services, and marketing. He is responsible for driving P&L for Merkle Americas, representing 80% of the agency’s revenue and 4,000-member employee base. His team is charged with delivering exceptional value for clients across the full spectrum of people-based marketing competencies, including performance media, customer experience, CRM, loyalty, and enterprise technology services. In addition, Craig is responsible for the discovery, vetting, and management of acquisitions that support the strategic direction of Merkle’s Americas, most recently with DWA, HelloWorld, and Filter.
In 2016, Merkle joined Dentsu Aegis Network (DAN). Today, Craig serves on the DAN Americas executive team and has leadership responsibilities for three additional DAN member brands: Cardinal Path, 360i, and Gyro.