To say that Advertising Week is a large event would be putting it lightly. Over four days, there were nearly 300 sessions, 1,200 speakers and 98,000 attendees. Amidst the myriad themes and paths explored, there was an overarching sentiment that prevailed: the advertising industry is at an inflection point. Whether it was data, technology, commerce, creativity, analytics, or emerging audiences, there was a clear sense that marketers are faced with an ever-more complex portfolio of responsibilities to drive growth and innovation for their brands.