To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
CMO Survey 2019
Our global survey of 1,000 CMOs finds that 79% believe they must transform, not just optimize, their businesses through digital technologies. Download report to learn why.Get report
Our latest thinking
The Attention EconomyOur aim is to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’, over what is ‘bought’. Read more in our report.
Cannes CondensedWe’ve taken the sprawling Festival and condensed it neatly into five key themes. The content is based on dozens of conversations on the ground and interviews with speakers, judges and esteemed pres...
Global Ad Spend Report - June 2019Global ad spend is set to grow 3.6% in 2019 and digital remains the main driver of growth. Learn more about ad spending trends globally in our latest report.
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
How can brands build a digital society that works for everyone?Link to Society
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