To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Digital Society Index 2019: Human Needs in a Digital World
Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data. Read the global study to understand how consumers have taken back control, and how brands can connect with them in a more meaningful way.Get report
Our latest thinking
The 2019 Global Ad Spend ForecastWhat happened in 2018, and how will that affect 2019? With digital ad spend projected to overtake TV for the first time this year, online video growing fast, and direct-to-consumer players on the r...
New Brand BalanceIn the digital economy brands matter more than ever before. However, how you build a brand has changed. In partnership with Longitude Research, we spoke to a number of leading experts to find out h...
CMO Survey 2018How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
How can brands build a digital society that works for everyone?Link to Society
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