To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
New Brand Balance
In the digital economy brands matter more than ever before. However, how you build a brand has changed. In partnership with Longitude Research, we spoke to a number of leading experts to find out how they are embracing disruption in the search for enduring brand value.Download report
Our latest thinking
New Brand BalanceIn the digital economy brands matter more than ever before. However, how you build a brand has changed. In partnership with Longitude Research, we spoke to a number of leading experts to find out h...
CMO Survey 2018How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
Future Focus 2019: Searching for TrustWe interviewed more than 300 global marketers and leaders across a broad spectrum of brands, including FTSE 100 and Fortune 500 companies, and used the real-time responses to outline key insights a...
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
How can brands build a digital society that works for everyone?Link to Society
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