lift in new customers
Royal Caribbean wanted to drive awareness and buzz for their newest ship
We launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations. Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighborhoods. Each neighborhood contained activities, information, and chances to win. The campaign included sweeps, instant win, non-traditional activations, and an employee component.
15 minutes spent on site per registrant
57% lift in new customers
200k+ email opt-ins
30% new email addresses added to the database
Character - Mix Branding Case Study
For a platform that celebrates creativity and curiosity, Character created an identity system that was just as expressive. It features several components that twist, weave, and blend into someth...
Driving transactions with Mondelez through a digitalised check-out counter experience.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Innovating how fans experience music videos through a blend of creativity and next-generation technology.
dentsu X: Sberbank's Neighbourhoods
Activating empty assets with Sberbank's Neighbourhoods campaign using data-driven digital communication.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of Common Ground, all of its members have committed to raise awareness of the SDGs amongst businesses and consumers and to work together, in multi-stakeholder partnerships, to support th...
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong as it’s rarely dramatic at all. This campaign by Barnes, Catmur & Friends in New Zealand drew attent...
Grip: It Takes Balls
Engaging audiences with the the bilingual campaign originated from one key insight: young men generally do not talk to their doctor about their testicular health until it's too late because they...
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action o...
Fetch: The Telegraph
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Fetch: Mozilla Firefox
Putting Firefox into the forefront of mobile web browsers by showing users that their favorite desktop browser was just as fast and secure as on their phone.
Utilizing innovation in customer-centric, real time search to provide value to stranded travelers and drive revenue.
mcgarrybowen: United Airlines
Using GPS real-time traffic data to dispel the New York myth that travel to JFK is faster than travel to Newark Airport.
Gravity worked with Pelé, one of the world's most iconic figures, on shaping his brand, building relevance with today's youth, and bringing his story to life through social and digital channels....