more cost efficient than traditional campaigns
as many small business responses than traditional loan advertising campaigns
customers took out loans for businesses than from traditional loan campaigns
Retailers and service providers in Russian cities are often strangely located.
Only 20% of new ventures survive their first two years and data shows that infrastructure often doesn’t meet local needs.
Sberbank Neighborhoods was a campaign created to improve local communities by increasing the number of shops and services in local areas.
Sberbank used empty windows, billboards and geo-targeted online banners to ask locals which shops and services they wanted to see in their area.
These responses initiated a customised communications campaign targeting suitable existing businesses, as well as entrepreneurs wanting to launch new businesses, with offers for business loans.
The campaign ran hundreds of outdoor ads, more than 3,000 unique online banners and thousands of ads targeting small businesses. With each response the algorithm learnt to offer better choices for both locals and businesses.
The campaign generated nine times as many small business responses than traditional loan advertising campaigns.
Three times as many customers took out loans for business development than from traditional loan campaigns.
The campaign was 30% more efficient than traditional campaigns in terms of costs.
Sberbank has been approached by major Russian real estate developers to collaborate for better infrastructure planning in residential areas.
Character - Mix Branding Case Study
For a platform that celebrates creativity and curiosity, Character created an identity system that was just as expressive. It features several components that twist, weave, and blend into someth...
Driving transactions with Mondelez through a digitalised check-out counter experience.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Innovating how fans experience music videos through a blend of creativity and next-generation technology.
dentsu X: Sberbank's Neighbourhoods
Activating empty assets with Sberbank's Neighbourhoods campaign using data-driven digital communication.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of Common Ground, all of its members have committed to raise awareness of the SDGs amongst businesses and consumers and to work together, in multi-stakeholder partnerships, to support th...
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong as it’s rarely dramatic at all. This campaign by Barnes, Catmur & Friends in New Zealand drew attent...
Grip: It Takes Balls
Engaging audiences with the the bilingual campaign originated from one key insight: young men generally do not talk to their doctor about their testicular health until it's too late because they...
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action o...
Fetch: The Telegraph
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Fetch: Mozilla Firefox
Putting Firefox into the forefront of mobile web browsers by showing users that their favorite desktop browser was just as fast and secure as on their phone.
Utilizing innovation in customer-centric, real time search to provide value to stranded travelers and drive revenue.
mcgarrybowen: United Airlines
Using GPS real-time traffic data to dispel the New York myth that travel to JFK is faster than travel to Newark Airport.
Gravity worked with Pelé, one of the world's most iconic figures, on shaping his brand, building relevance with today's youth, and bringing his story to life through social and digital channels....