Social Impact is our strategy to conquer the 'digital divide'. There are many ways in which we can make sure this happens whether individually, as an agency or together as a network. Our strategy is to use ideas and data to highlight opportunities, inequalities, innovations and solutions to society's greatest challenges.
This includes the publication of research like our Digital Society Index and the CMO survey. Through this, we will inspire others to embrace the potential of the digital economy and create a more efficient, effective and fairer society. We will equip the next generation with the skills they need to thrive in the digital economy, create more diversified leadership, and transform the role of brands in society.
We are responsible, ethical, sustainable, diverse and inclusive - people you can trust to build a better digital future, one that will work for everyone.
Improving society for everyone
Operating better in the digital economy
Our network is committed to making a positive impact in society and on the next generation of talent.
We're opening the doors of our industry to the next generation. The Code teaches young people the skills they need to thrive in the digital economy.
Rise Up is our digital challenge designed to unlock the emerging marketing potential in young people. The annual competition is open to 15 to 18 year olds, offering them the chance to develop a marketing campaign that tackles an issue in society which is close to their heart.