Global CEO and Founder, Avid Media
Nick heads up Avid Media, the pioneers in content marketing and native distribution, and has more than 20 years’ digital marketing experience.
He believes native to be a vehicle for distribution, rather than an ad format. Since joining the business in 2011, he has explored the way that content is consumed and how it influences the mindset of the user engaging with it, to provide valuable insights that measure and optimise paid content distribution.
Nick has been working in media for more than 25 years including time at renowned media owners the BBC and News International alongside eight years heading up international sales for Vibrant Media.