Matthew Hook

Chief Strategy Officer, Dentsu Aegis Network UK and Ireland

Matthew defines the group’s perspective on the emerging dynamics of the digital economy. This includes the implications for business growth, organisational design and customer experience strategy, and opportunities for talent within the network.

He applies this long term perspective to the business strategy for all Dentsu Aegis Network brands in the UK and Ireland, and to the strategic transformations that we deliver for clients. 

Matthew has been in his current role since May 2016 and has worked in the industry for more than 15 years. This includes long stints at our leading media agency brands Vizeum and Carat with three years as managing director of the latter. He also spent two years in New York with strategic innovation group Jumptank. 

Matthew Hook, Chief Strategy Officer, Dentsu Aegis Network UK and Ireland