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Presto is the dynamic creative solution from Dentsu Aegis Network. 

By bringing together specialist expertise in creative design, build and optimisation on top of  market-leading tech platforms, we help clients deliver beautiful creative that’s as unique as their customers.

Customers are not all the same. They are individuals with unique desires, needs and emotions. And for a single individual, these do not stay constant.

At the same time, brands needs to stand for something, and customers need to know what that is. As a customer’s desires fluctuate, so too will the products and services that are right for them. While brands need to stand for something constant, the message needs to be tailored to each customer in order to stay relevant in the moment. 

One campaign, wherever your customer is.

Presto responds in real-time to audience signals including purchase and browsing behavior. These signals can then be used to tailor advertising across multiple digital environments – ensuring the brand is front of mind and relevant to customers, wherever they are.

Responding intelligently to data points such as browsing behaviour, weather, time of day, location and more, Presto enables brands to create thousands of unique ad variations, continuously learning and adapting to deliver content tailored to each individual consumer, thereby showing the right ad for each situation. 

With an integrated team of planners, designers, developers and optimisation specialists, backed by best in class technology platforms, we make the process of delivering stand out results through personalised creative as simple as possible. 

Presto is a certified Creative Partner of Google Marketing Platform.