Amplifi is the media investment and innovation arm of Dentsu Aegis Network.
Amplifi’s goal is to help the whole of Dentsu Aegis Network identify and generate value across all media investment opportunities. Amplifi harnesses technology, insight and creative thinking and works collaboratively with clients, media and tech owners to create an uplift in business outcomes, delivering against the mission of ‘Value for All’.
Amplifi works across five disciplines:
Our global network of investment and trading experts are responsible for media buying and investment management on behalf of our agencies across the Group. Our data-driven strategies, exceptional insight and personal client relationships deliver market-leading pricing across all platforms, as well as maximizing return on investment and marketing spend for our clients.
Global Media Partnerships
The Global Media Partnerships teams deliver transformational value to the DAN network and our clients through partnerships with some of the world’s biggest media companies. Our partnerships unlock value beyond discounts; together we work to create market leading solutions designed to embrace the disruption of a changing industry. With projects including Craft Matters (data enabled creative) and The Attention Economy (revolutionising the way we plan and buy media) we bring together our agencies, clients and partners to deliver scaled innovation to the network.
Amnet is the Dentsu Aegis Network’s specialist programmatic group, with over 1,000 technology, media, and data experts integrated with all Dentsu Aegis Network agencies across 52 markets. We operate a consistent and innovative use of technology, operations, and people stack, and deliver an excellent and constantly improving programmatic infrastructure, designed for each client’s individual requirements.
Our overarching philosophy is to Make Every Impression Count and we are committed to delivering an addressable, accountable and clean digital ecosystem through our Clean Supply initiative. We are also fully integrated with Dentsu Aegis Network’s M1 product to deliver smarter audience identification, messaging and activation.
The Story Lab
The Story Lab is Dentsu Aegis Network’s entertainment company. Working with best in class creators and producers, The Story Lab funds, develops and distributes innovative entertainment formats, scripted drama and films that attract audiences for media owners and brands across the 21 markets where it operates.
In an evolving media landscape, the Amplifi Commercial teams are responsible for seeking and developing new commercial and strategic opportunities across media and content investment. By connecting clients, media owners and content creators, our network of commercial experts deliver innovative models, platforms and services that go beyond the traditional, and deliver value for all.
Scotland is Now
The Scotland is Now campaign smashed its targets of increased reach, engagement, traffic, referrals and advocacy, sparking a movement that represents the values of Scotland.
Aston Villa FC: Pitch Side Innovation
Isobar and Aston Villa Football Club developed a brand-new digital platform to launch the club's 2018/19 season kit.
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...
Delivering dynamic creative, at scale: more relevant, more personal and more effective.
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Aviva: Data Integration & Organisational Restructuring
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.