engaged users in less than three months
visitors returned to the site 15% more frequently
users spend nine minutes on average on the site
The Telegraph wanted to connect a younger generation of reader to its brand and engage 10 million readers by 2020.
Digital readers tend to ‘sleep walk’ their way into news and only 3% were actually engaging or even aware it was The Telegraph they were reading.
With a wealth of data at our fingertips from across subject areas as wide as news, finance and travel we used it as the fuel to drive a more personal reading experience with our audience.
Building on the fantastic segmentation work The Telegraph’s data and insight team had already done, Fetch brought this strategy to life across devices, channels and mediums.
Fetch used targeted app download campaigns, personalised re-engagement initiatives and ROI driven performance across The Telegraph's travel, events, finance and new premium products.
3.2m engaged users in less than three months.
People spend nine minutes on average on the site.
Visitors returned to the site 15% more frequently.
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
The Telegraph: Mobile First In Action
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Eurostar: Partnering for Programmatic
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...
Delivering dynamic creative, at scale: more relevant, more personal and more effective.
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Aviva: Data Integration & Organisational Restructuring
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Generating conversion for Eurostar by building a system that could automate the media buying process for digital performance media.
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.