families took action
readers considered key staycation activities
agreed the content was more likely to make them recommend Halfords
uplift in store activity
Set against a context of declining demand for foreign holidays and a gloomy economic outlook, Halfords wanted to build affinity with customers old and new by creating a clear role for their products in relation to summer journeys.
The aim was to celebrate the ‘staycation’ and gear the nation up for summer.
We wanted to make Halfords the gateway to British summers, inspiring Britons to embrace the staycation.
The focus was on getting families to spend time outdoors and educating readers of the long-term health benefits.
We sparked imaginations and promoted Halfords’ solutions showing families how to make the most of summer - with the kit required to make it a success. Through 370 print and digital articles, supplements, video, interactives and in-store activity over three months. Relatable social influencers spread the word onto social networks, influencer blogs and directly into Halfords stores.
Halfords’ staff, experts on getting the most out of products, providing the fit and service, were integral. We demonstrated how real families, with the help of expert Halfords store colleagues, could easily get outdoors.
• 400,000+ readers considered key staycation activities.
• 71% agreed the content made them more likely to recommend Halfords
• 500,000 more adults considered Halfords for cycling, 330,000 more for motoring, 680,000 more for camping
• The campaign saw an 86% increase in Sales ROI
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
The Telegraph: Mobile First In Action
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Eurostar: Partnering for Programmatic
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...
Delivering dynamic creative, at scale: more relevant, more personal and more effective.
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Aviva: Data Integration & Organisational Restructuring
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Generating conversion for Eurostar by building a system that could automate the media buying process for digital performance media.
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.