In 2015 Casio G-SHOCK set out to step-change awareness and consideration of their range of products among their core fans as well as a new, older, broader group.
Our team in the UK set out to do something different and to truly stand out in an original and innovative way that matched the heritage of the brand.
We created a truly integrated campaign with Factory Media and broadcaster Dave including TV sponsorship, digital, social, branded content, product placement, PR and experiential to shift perceptions and drive a significant uplift in sales.
We ensured that The Indestructibles had Casio G-SHOCK branding fully integrated throughout, with branded graphics and replays. We ensured stunts were time sensitive, making the watches integral to the editorial narrative and allowing natural opportunities for product placement. As broadcast sponsors, idents surrounded the show and as part of the deal will retain Casio G-SHOCK’s branding every time the show is repeated and syndicated worldwide for five years.
The Indestructibles marked an innovative new model for an advertiser-funded original show.
An audience was cultivated online through clips and short form content, driving people to the on-air show culminating in over 10 million views.
Parents and Carers
Orientation amidst a global crisis
We’re operating in a period of unprecedented, multi-faceted uncertainty. It’s not just a health crisis, but a financial and social crisis.
In the first of our series of webinars, From Un...
The Art of Influence
How digital first talent can help brands in times of uncertainty
Scotland is Now
The Scotland is Now campaign smashed its targets of increased reach, engagement, traffic, referrals and advocacy, sparking a movement that represents the values of Scotland.
Aston Villa FC: Pitch Side Innovation
Isobar and Aston Villa Football Club developed a brand-new digital platform to launch the club's 2018/19 season kit.
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.
Delivering dynamic creative, at scale: more relevant, more personal and more effective.
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...
Aviva: Data Integration & Organisational Restructuring
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.