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e.on logo

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shift in brand perception

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brand uplift in all markets

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million views of video content 

Challenge 

E.ON needed to improve their share of the utility market. Awareness of E.ON as an energy supplier was not a problem but differentiation was.

With the unveiling of their new range of environmentally-friendly products to customers in Europe, E.ON needed a new campaign to communicate this shift in business strategy to customers.

E.ON needed to be considered as the ‘un-utility’ brand to in turn re-engage their audience.

Solution

E.ON are innovators providing solutions that help make sustainable tomorrows, such as Solar Energy, and their electrical vehicle charger – E.ON drive. Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.

The focus of this execution was a collaboration with the band Gorillaz (a band that cares about sustainability). It was a music video unlike anything fans had seen before; a music video powered entirely by the sun.

Results

Business

Shifted perceptions of E.ON from simply a supplier of energy to one of amazing solutions by 94%.

Generated a massive brand uplift in campaign markets: UK (146%), Germany (199%), Italy (443%), Czech Republic (251%), Sweden (100%).

Media

156m views of video content reaching 78m people.

Influencer content generated 460k social engagements with an engagement rate of 2%.

The E.ON Drive campaign hit almost 2m engagements making clear progress towards shifting the perception of E.ON towards an un-utility brand.

Vizeum

Vizeum accelerates business growth through media. Vizeum digs deep into their clients’ business goals and creates innovative solutions to achieve these challenges. Bringing idea-driven solutions that transform media from a numbers game to a game changer, from analytics to answers. This is their passion and commitment to their clients which include Burberry, AB InBev, Total, Burger King, Calvin Klein and William Grant & Sons. 

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