Isobar Logo

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sales increase 

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traffic increase YOY

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positive sentiment

Challenge

As a club of the future, Aston Villa Football Club is committed to using technology to innovate, on and off the pitch.

Following the announcement of its unique technical kit partnership with Fanatics, a global leader in performance sport garments and premium menswear brand LUKE 1977, the club challenged Isobar to create an immersive ecommerce experience to launch their new kit for the 2018 season.


Solution

Isobar developed a brand-new digital platform to launch the club's 2018/19 season kit, demonstrating their commitment to digital innovation.

A microsite was created, which was accessible via a QR Code in the shape of the club’s iconic crest. This was the only place that fans were able to view the brand-new kit until 11am on Monday July 9th.

The development of this new online experience helped to guide fans through the design process and illuminate the characters behind the strip.

Result

This site took the brands storytelling to the next level. Completely shoppable and interactive, the site allowed fans to take a 360 degree look at the new kit, as well as walk through the key elements of the shirt.

The campaign generated a 750% sales increase, outperforming the last five seasons. Traffic increased year on year by 58% and resulted in 95% positive sentiment across social media. Over 50k users spent more than four minutes on the digital platform.