How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOsDownload the report now
People-based brands: five trends for 2019The more ‘people-based’ your decision making, the higher the chances of success. Here are five major trends that will shape a successful future for brands
Rewriting the Trust EquationBrand value depends on trust. But how do we earn and nurture such trust amidst the changing dynamics of the digital age?
The Future is Voice ActivatedDiscover iProspect's analysis of voice adoption and usage across smartphone users in Asia-Pacific - and learn what it means for brands as they craft their voice strategies.
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