Patrick Affleck heads back to London to lead Fetch UK
Fetch, the global mobile-first agency today announced its appointment of Patrick Affleck as UK CEO. Patrick will report into Matthew Platts, CEO of Media Brands, Dentsu Aegis Network. He replaces Jo Sutherland who joined Carat as UK CEO in April.
Patrick will lead a 100-strong agency team with experts across digital and mobile media, creative and analytics, based out of Fetch’s global headquarters in Shoreditch, London. Patrick will be tasked with furthering Fetch’s goal to attract and become the most valuable partner for digital economy brands.
With a combination of strategic planning, digital expertise and fueled with passion for finding new ways to build more exciting connections between brands, Patrick is the ideal hire for the agency which already counts Facebook, Hulu, Mozilla, lululemon, AEG Presents, Shop Direct and The Telegraph as clients.
"Patrick's experience and recent success has seen him become well-recognised across our network as one of our most creative and entrepreneurial thinkers,” said Matthew Platts, CEO of Media Brands, Dentsu Aegis Network. “His passion for exploring new ways to build more exciting connections between brands and their consumers has resulted in some of our most awarded digital work for clients such as AB InBev and Burberry. I'm confident that he will take Fetch from strength to strength."
“After 3 years away in the US I’m delighted to be joining Fetch, a business which offers a truly differentiating proposition in the market. Striking the perfect balance between innovation and performance, Fetch is helping its dynamic roster of clients to lead the way in the digital economy,” said Patrick Affleck, CEO Fetch UK.
Patrick moved to the USA as EVP of digital and innovation at Vizeum USA in 2015 and helped to secure the Fox Broadcast business, one of Vizeum USA’s largest media client. In 2016, he became President of Vizeum USA, before moving into a role as Managing Director, Media for 360i New York. In this position, Patrick was responsible for setting the overall product vision and direction for the 360i media operation, and played a role in landing a number of high-profile new business wins for the agency which included Shiseido (digital AOR), Hudson Bay, Sonos and Plated.
With a media career spanning some 18 years with a stint at ZenithOptimedia, he launched a number of high-profile initiatives for Vizeum including Circuit, Vizeum’s global planning process, as well as Spark, a collaborative program with start-ups designed to solve client business challenges.
Meanwhile the Founder of Fetch, James Connelly who moved to Executive Chairman earlier in the year continues his role in the business, and work more closely with the Dentsu Aegis Network UK leadership team.
Fetchis a global agency born for the digital economy, with offices in London, New York, San Francisco, Los Angeles, Tokyo and Hong Kong. Delivering advertising and digital media services since 2009, Fetch has found over 390 million new customers and driven 46 billion engagements for its clients. Its aim is to understand the mobile consumer better than any other. Fetch works with some of the world’s most pioneering brands including Facebook, Hulu, Mozilla, lululemon, AEG Presents, The Telegraph and Shop Direct and has won numerous awards for its campaigns for clients in disciplines which include digital and mobile video, paid social, display, search, creative and mobile marketing. As well as being listed as a top 30 digital agency by Econsultancy, Fetch was named mobile agency of the year in three consecutive years and voted fastest growing mobile marketing agency in Europe by Media Momentum Awards.
Head of Marketing, Fetch
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