Carat Manchester promotes Pete Metcalfe to Managing Director
Carat Manchester has promoted Pete Metcalfe to Managing Director after a wide-ranging search.
It marks a remarkable rise to the top for Metcalfe, who started as graduate with the group less than ten years ago.
He spent seven years leading the affiliates and aggregators team at iProspect before taking over as Head of Digital at Carat, part of Dentsu Aegis Network, in 2016.
Rachel McDonald, Managing Director of Dentsu Aegis North, said the appointment demonstrated their commitment to nurturing talent.
“I am delighted we have been able to promote from within which demonstrates the strength in depth we have at executive level. This is a clear demonstration to the rest of our team that there is a path to the top in our business.
“Pete has a very clear vision for helping Carat clients on the transformative journey ahead in the ever-changing media landscape. “
Commenting on his appointment, Metcalfe said: “Carat Manchester has evolved dramatically over the years, leading to phenomenal growth for us and our clients. Our success has always been underpinned by our talented people, agile capabilities and deep relationships with clients.
“I am excited to step into this role at a time when we are embarking on our next phase of growth, as we look to continue to deliver innovation for our clients through data, technology and creative.
“With an ever-increasing set of Dentsu Aegis Network capabilities at our disposal and an amazing team of people, there is no limit to what we can achieve.”
Metcalfe takes up his position with immediate effect and will report directly to McDonald.
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Carat’s mission is to Redefine Media.Carat creates better business outcomes for clients through the command of media convergence. The world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of 10,000 talented staff. For more information, visit https://www.carat.com/manchester/en/or follow @CaratManchester