Vizeum wins WW media account
WW, the new Weight Watchers, is set to move its media account to Dentsu Aegis Network’s Vizeum.
WW’s bold ambition is to be known as the go-to weight loss and wellness brand in the UK and this was the guiding principle of the media agency and review process.
Jemma Banks, Marketing Director, WW said: “Vizeum delivered an exciting strategy and approach that will help drive our ambition for WW. We’re looking forward to working with the team and partnering with a media agency that truly shares our vision of providing wellness to all.”
“We’re proud to partner with a business like WW, which boasts a strong heritage in the wellness sector and a refreshed, modern outlook for a topic that touches the whole population,” said Mike McCoy, CEO, Vizeum UK.
Aperto One, the strategic and commercial consultancy provided support to WW throughout the pitch process.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists. www.dentsuaegisnetwork.com