Vizeum wins WW media account

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WW, the new Weight Watchers, is set to move its media account to Dentsu Aegis Network’s Vizeum.

WW’s bold ambition is to be known as the go-to weight loss and wellness brand in the UK and this was the guiding principle of the media agency and review process.

Jemma Banks, Marketing Director, WW said: “Vizeum delivered an exciting strategy and approach that will help drive our ambition for WW.  We’re looking forward to working with the team and partnering with a media agency that truly shares our vision of providing wellness to all.”

“We’re proud to partner with a business like WW, which boasts a strong heritage in the wellness sector and a refreshed, modern outlook for a topic that touches the whole population,” said Mike McCoy, CEO, Vizeum UK.

Aperto One, the strategic and commercial consultancy provided support to WW throughout the pitch process.

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For further information contact:

Josh Colley

Head of Corporate Communications, UK

T: 0207 570 7334


Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists.