Stefan Bardega named as iProspect UK CEO

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Dentsu Aegis Network has appointed Stefan Bardega as chief executive of iProspect UK. 

Bardega returns to the agency’s UK business having led it with distinction for two years when he joined Dentsu Aegis Network in January 2017. In that time, he transformed the UK business, bringing in a new leadership team, an innovative client centric structure, accelerating our data and technology capabilities, while nurturing an enviable agency culture.

He will now oversee the overall development of the UK operations, alongside his existing remit to lead the iProspect’s regional growth as EMEA President.

Stefan is a recognised industry leader with 20 years digital experience growing some of the most successful agencies in the UK.

He begins this extended remit from September 2019 and will report to Matthew Platts, Executive Director – Media & Performance, Dentsu Aegis Network UK & Ireland, for the UK market.

Euan Jarvie, CEO, Dentsu Aegis Network UK & Ireland said: “Stefan has proven in his previous spell at helm of iProspect UK - and indeed throughout his career – his know-how in harnessing the latest digital techniques to deliver business results for clients. He’s a real industry heavyweight and bringing him back to the UK business, alongside his EMEA role, will ensure it remains a leader not just in our wider market but as an example of best practice for the EMEA region.”

Matthew Platts, Executive Director – Performance & Media, Dentsu Aegis Network UK & Ireland said: “iProspect’s performance capabilities sits at the heart of our media offering and Stefan has already played a major role in making sure that it delivers for our people and clients. In his previous spell with the UK business and in his regional role, he has developed a truly integrated offering for the agency’s portfolio of clients. He’s the perfect person to continue this tradition and help cultivate the next generation of leadership talent in the agency.”

Stefan Bardega, CEO, iProspect UK & President, iProspect EMEA said: “Our UK business has always been a hub of innovation and best practice for the broader region and beyond. Not only that but it also houses some of the brightest digital experts globally. I am excited to be working closely with the UK teams again and look forward building the next platform for growth ”


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For further information contact:

Josh Colley

Head of Corporate Communications, UK

T: 0207 570 7334

E: josh.colley@dentsuaegis.com

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists. www.dentsuaegisnetwork.com