Presto is the dynamic creative solution from Dentsu Aegis Network.
By bringing together specialist expertise in creative design, build and optimisation on top of market-leading tech platforms, we help clients deliver beautiful creative that’s as unique as their customers.
Customers are not all the same. They are individuals with unique desires, needs and emotions. And for a single individual, these do not stay constant.
At the same time, brands needs to stand for something, and customers need to know what that is. As a customer’s desires fluctuate, so too will the products and services that are right for them. While brands need to stand for something constant, the message needs to be tailored to each customer in order to stay relevant in the moment.
One campaign, wherever your customer is.
Presto responds in real-time to audience signals including purchase and browsing behavior. These signals can then be used to tailor advertising across multiple digital environments – ensuring the brand is front of mind and relevant to customers, wherever they are.
Responding intelligently to data points such as browsing behaviour, weather, time of day, location and more, Presto enables brands to create thousands of unique ad variations, continuously learning and adapting to deliver content tailored to each individual consumer, thereby showing the right ad for each situation.
With an integrated team of planners, designers, developers and optimisation specialists, backed by best in class technology platforms, we make the process of delivering stand out results through personalised creative as simple as possible.
Presto is a certified Creative Partner of Google Marketing Platform.
Aston Villa FC: Pitch Side Innovation
Isobar and Aston Villa Football Club developed a brand-new digital platform to launch the club's 2018/19 season kit.
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
The Telegraph: Mobile First In Action
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...
Delivering dynamic creative, at scale: more relevant, more personal and more effective.
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Aviva: Data Integration & Organisational Restructuring
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.