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Challenge

mcgarrybowen Shanghai began by looking at sound, and how important it is to our perception of the world and discovered that hearing impaired dancers rely on a sign-language interpreter to perform, making it difficult or impossible for them to dance independently on stage. The freedom to lose themselves in the emotion of dance remained a distant dream.

Solution

mcgarrybowan Shanghai created The Hyper-Sense Music Shirt, which can turn sounds into tangible feelings and is powered by Intel processing and IoT chipsets, the Hyper Sense Music Shirt drives 40 vibration modules to communicate the rhythm and melody of music. Hyper Sense technology empowered the hearing impaired to feel the nuance of sound, opening a new sense of perception. 

On July 20, 2017, this smart wearable device brought them onto the perfect stage: My Future, the most popular technology show in China, to present to the world the limitless possibilities brought by technology. For the first time, without a signing interpreter’s help, the hearing-impaired dancers gave us an amazing performance. Finally, through their bodies, they heard the sound of their dream and surpassed themselves. The whole world witnessed the power and the warmth of technology. 

mcgarrybowen

mcgarrybowen, founded in 2002, has grown to become one of the most successful agency start-ups ever. The agency is now a global, full-service, integrated marketing communications agency network with 12 offices around the globe. It has won many awards including “Agency of the Year” honors three times with Ad Age, was Ad Age’s “2017 Comeback Agency of the Year,” and an “2018 Agency to Watch.” The Ad Federation named mcgarrybowen its 2018 Agency of the Year.” Famous for Big Organizing Ideas and results-driven creative campaigns, mcgarrybowen counts some of the world’s most iconic companies as its clients, including American Express, Intel, Disney, United Airlines, Subway, The Clorox Company, The Kraft Heinz Company, Mondelēz International, Marriott, Chevron, Northrop Grumman, Hallmark, and Crayola.

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