earned media value
social media impressions
How could we raise brand awareness while reinforcing UNIQLO as a global fashion innovator? With over 600 different t-shirt designs available, UNIQLO shoppers were feeling the effects of choice paralysis.
We saw an opportunity to make their lives easier by helping them decide which T-shirt best reflected their unique personality. Our strategy was to showcase UNIQLO’s huge T-shirt range while creating a fun personalised experience for the customer.
We designed a neurological shopping experience that helped people decide what to buy.
In collaboration with Melbourne University, we created an in-store activation using neuroscience technology to create UMOOD. UNIQLO customers were fitted with a neuro-headset and shown a series of video stimuli. Their neurological responses to the stimuli were then analysed in real-time by a custom-built algorithm that identified their current mood and recommended the perfect T-shirt for them.
mcgarrybowen: The Fading Font
Creating awareness around the symptoms of Alzheimer’s through a specially designed font that was free for public use.
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BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Disney Studios
A social commerce campaign using chatbot technology via Facebook Messenger to reach a wider audience and drive conversions for Disney Studios.
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360i: Change the Picture
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Carat: Dis-Moi Elliot
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BC&F Dentsu: Heart Foundation
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Grip: It Takes Balls
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John Brown Novus: Starwood
A data-driven, mobile-first, travel and lifestyle content hub that puts our Intelligent Content model into action.
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Dentsu Aegis Network: Coca-Cola
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An in-store activation using neuroscience technology, helping shoppers decide what to buy.
Taproot Dentsu: adidas
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Fetch: The Telegraph
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BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.