There are 10.5 million car owners in South Korea who live in big cities that lack the space to showcase cars.
The majority of car dealers use brochures and online reviews to sell cars, and prefer to stock popular local car models instead of imported brands like Chevrolet.
We needed to find a better way to sell the new Chevrolet Cruze, showcasing all the colour, model and interior options for the customer, when that customer can’t be there in person.
7 out of 10 car buyers in South Korea believe in the importance of experiencing a product first hand.
Consumers like to experience a car properly before they buy, from a test drive, to peering inside the bonnet.
We mapped the customer journey to understand where we could disrupt it to drive brand growth.
To deliver an immersive brand experience, we built a virtual showroom delivered through an iPad using spatial computing technology.
This use of mixed reality enabled people to virtually experience a car showroom – anywhere and anytime.
140 units were deployed across South Korea, doubling the car dealership presence and redefining the buying experience.
mcgarrybowen: The Fading Font
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BWM Dentsu: Project Revoice
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Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
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Fetch: The Telegraph
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John Brown Novus: Starwood
A data-driven, mobile-first, travel and lifestyle content hub that puts our Intelligent Content model into action.
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
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BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.