Isobar logo

Challenge

In the digital economy, consumer expectations of creative experiences have risen to an all time high.​

To launch Ogilala, William Patrick Corgan’s first solo album in over a decade, we needed a brand experience idea that would contemporise his work, and articulate and promote his artistic vision.

Solution

We created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR – a unique, highly immersive and social experience. ​

​Directors David Liu and Rob Ruffler, isobar and Viacom NEXT, created a hologram of Corgan performing . It was captured in volumetric video at Microsoft’s Mixed Reality Capture Studios, and imported into an animated world by Danny Bittman, a Seattle based VR Artist, created using TiltBrush and Blocks by Google. ​

​This was then edited in Unity and rendered into a 2D film to create a teaser music video for the VR experience.

Result

In 2018, Aeronaut was awarded the Grand Prix for Digital Craft at Cannes Lions – and we were named in Fast Company’s Top 10 VR/AR Companies list.

Isobar

Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

Find out more