The need for strategic planning as a capability in Dentsu Aegis Network to drive business growth has never been more acute. But we are faced with the challenge of data and information volume and velocity, time crunch and a small pool of experienced strategic planners. Making the art and science of strategic planning a dying discipline.
Thus, an opportunity to create a platform that can transform data to insights with A.I. & codified marketing expertise to craft brand growth strategies will be valuable for our business.
From a commercial perspective, it has been forecasted that global spending by companies on cognitive and AI systems will reach $77.6 billion in 2022. This provides a sizable market opportunity for Dentsu Aegis Network to chart new revenue streams in the digital economy.
Developed a Dentsu Aegis Network proprietary A.I. platform that transforms vast tracts of data into knowledge and insights about what can help brands grow – PROJECT INFINITY.
These insights are extracted through the application of machine learning and the codification of decades of marketing expertise and knowledge, over vast tracts of data about brands, people, competition and market.
The essential value of Project Infinity is that of an always-on:
- Researcher, for insights on what is changing with consumers, brands, competition, the market and more
- Discerner, for insights that matter
- Planner, for where a brand's new opportunities for growth lies
Launched in 4 markets – Australia, Canada, United Kingdom, United States of America
Received positive feedback.
“This is seriously good for an alpha! I’ll try to use it as much as possible”
Quoted by Phillip Dyte, Strategy Partner of iProspect UK
mcgarrybowen: The Fading Font
Creating awareness around the symptoms of Alzheimer’s through a specially designed font that was free for public use.
Driving transactions with Mondelez through a digitalised check-out counter experience.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Disney Studios
A social commerce campaign using chatbot technology via Facebook Messenger to reach a wider audience and drive conversions for Disney Studios.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong as it’s rarely dramatic at all. This campaign by Barnes, Catmur & Friends in New Zealand drew attent...
Grip: It Takes Balls
Engaging audiences with the the bilingual campaign originated from one key insight: young men generally do not talk to their doctor about their testicular health until it's too late because they...
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action o...
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
John Brown Novus: Starwood
A data-driven, mobile-first, travel and lifestyle content hub that puts our Intelligent Content model into action.
Dentsu Aegis Network: KFC
KFC has been in China for decades and needed to re-invent itself to win young consumers back and grow the business.
Dentsu Aegis Network: Coca-Cola
Leveraging augmented reality, data, rewards and media traffic with Alipay to create Chinese New Year magic for families in China.
An in-store activation using neuroscience technology, helping shoppers decide what to buy.
Taproot Dentsu: adidas
An ode to all the para-athletes across the world.
Fetch: The Telegraph
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.