people engaged in the first week
more comments than any other in-season social content
For Disney studios, a key challenge is being a box office-driven business but remains a step removed from ticket sales, as that usually lies with exhibitors.
Introducing JACOB (Just Another Cool Online Bot) – a.k.a. The Bot Office on Facebook Messenger. Through the use of a single hashtag on social content, our audiences on social media would be able to summon JACOB to guide them through a consideration and ticket booking process without ever leaving the Facebook platform, a key drop off point in the purchase process.
Using new-to-market technology partner Jumper.ai, we built an ecosystem where people could engage with Disney content on social and put a brand-relevant pre-set hashtag in the comments (e.g. #AvengersSG) to trigger Messenger. This trigger activated tickets purchase without leaving Disney’s ecosystem, connecting content directly to box office results and raising overall media efficiency through greater engagement.
JACOB helped audiences in Singapore, Malaysia and the Philippines book tickets through serving engaging content and purchase services. During pre-season engagement JACOB re-targeted users who previously engaged with him as well as raised awareness of the films through engaging content delivery. In-season primed audiences had the ability to purchase tickets for the film, all with strict guidelines to ensure the interactions he initiated were non-invasive and offered value.
In JACOB’s first week 100% of people who entered the system engaged, 50% converted.
In subsequent films we had 18x more comments than any other in-season social content and the conversion rate increased to 58% then to 68% overall as we refined the purchase funnel.
mcgarrybowen: The Fading Font
Creating awareness around the symptoms of Alzheimer’s through a specially designed font that was free for public use.
Driving transactions with Mondelez through a digitalised check-out counter experience.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Disney Studios
A social commerce campaign using chatbot technology via Facebook Messenger to reach a wider audience and drive conversions for Disney Studios.
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Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
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Carat: Dis-Moi Elliot
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BC&F Dentsu: Heart Foundation
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Grip: It Takes Balls
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Malaria No More: A movement to end malaria
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John Brown Novus: Starwood
A data-driven, mobile-first, travel and lifestyle content hub that puts our Intelligent Content model into action.
Dentsu Aegis Network: KFC
KFC has been in China for decades and needed to re-invent itself to win young consumers back and grow the business.
Dentsu Aegis Network: Coca-Cola
Leveraging augmented reality, data, rewards and media traffic with Alipay to create Chinese New Year magic for families in China.
An in-store activation using neuroscience technology, helping shoppers decide what to buy.
Taproot Dentsu: adidas
An ode to all the para-athletes across the world.
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: The Telegraph
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.