How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
Carat: Ahead of the Curve
This paper highlights a number of key insights we at Carat have gathered when helping our clients find a sustainable advertiser–agency model in a world where more marketing is made in-house. We make recommendations as to how marketers can best approach decision-making – ensuring they ask the right questions before setting about identifying and implementing the best model for their business.Download Report
Carat: Ahead Of The CurveThis paper highlights a number of key insights we at Carat have gathered when helping our clients find a sustainable advertiser–agency model in a world where more marketing is made in-house.
CMO Survey 2018How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
Rewriting the Trust EquationBrand value depends on trust. But how do we earn and nurture such trust amidst the changing dynamics of the digital age?
The Future is Voice ActivatedDiscover iProspect's analysis of voice adoption and usage across smartphone users in Asia-Pacific - and learn what it means for brands as they craft their voice strategies.
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
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Discover our latest thinkingLink to Our latest thinking
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