To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Global Ad Spend Forecasts January 2020
Our latest Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.Download the report
Our latest thinking
Carat: Ahead Of The CurveThis paper highlights a number of key insights we at Carat have gathered when helping our clients find a sustainable advertiser–agency model in a world where more marketing is made in-house.
Here Comes The Centennial: Southeast Asia's New Generatio...Investigating the online buying behaviour of centennials - consumers of the future - in the region.
Ad Spend Jan 2019Discover ad spend growth forecasts for 59 markets, expertly anaylsed and organised for easy reference.
CMO Survey 2018How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
Digital Society IndexHow well are countries building a digital economy that works for everyone? Find out in the Digital Society Index 2018
Ad Spend Report June 2018Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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