To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

Discover some of the best thinking from across our network.

Carat: Ahead of the Curve

This paper highlights a number of key insights we at Carat have gathered when helping our clients find a sustainable advertiser–agency model in a world where more marketing is made in-house. We make recommendations as to how marketers can best approach decision-making – ensuring they ask the right questions before setting about identifying and implementing the best model for their business.

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Our latest thinking


How can brands build a digital society that works for everyone?

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How can brands master the growth dynamics of the digital economy?

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How can brands keep pace with tomorrow’s digital consumer?

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How can brands use emerging technology to deliver better marketing outcomes?

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