Dentsu Aegis Network Expands Dynamic Digital Out-of-Home Arm Capability in Asia Pacific
Dentsu Aegis Network’s Out-of-Home agency – Posterscope, is pleased to announce the expansion of its dynamic digital content arm, Liveposter, in Asia Pacific today. Liveposter is a web-based platform that helps brands create dynamic content for digital out of home that are increasingly becoming more relevant, engaging and effective. It has been launched in Posterscope’s offices in the UK, US and Australia and now from Singapore serving Southeast Asia.
The platform puts focus on context and relevance to gain and retain customer attention. With the strategic use of data, the platform creates, changes and schedules messages and advertisements that change over the course of a day, a week or an ongoing campaign. In doing so, brand communication remains relevant, guaranteeing appeal and effectiveness.
Anchoring its footprint in the region, the launch of Liveposter also marks the first campaign for Ninja Van – Southeast Asia’s fastest growing last-mile logistics company, in Thailand. In collaboration with Dentsu Aegis Network’s sister agencies – Vizeum and gyro, the campaign will showcase the flexible qualities DOOH provides via multiple creatives on digital billboards, targeted with specific data overlays such as time of day and weather triggers such as rain.
The deployment of targeted digital OOH will help potential customers understand the range of benefits within Ninja Van’s services and demonstrate these services to consumers at the right moment in time. The campaign was launched last week and will run till the end of October in Bangkok.
Virachai Chusakulporn, Country Head of Ninja Van Thailand, said “As a tech-enabled logistics company, Ninja Van is committed to innovation. For the launch of our Next Day Guaranteed Delivery service we needed an innovative Out-of-Home advertising solution to communicate our added value to sellers and precise delivery date for shoppers. Liveposter gives us an innovative way to communicate with our customers that Ninja Van will do whatever it takes to guarantee deliveries, just when they most care about it, such as in the morning rush hour or when bad weather strikes.”
“Dynamic Out-of-Home is changing the way brands communicate with consumers on the move in real time. While traditional Out-of-Home is forecast to show steady growth in the Asia Pacific region, ahead of global, digital OOH is forecast to outpace all media growth in the region with 17.3% annual growth. Liveposter delivers opportunities for our clients to create greater relevance through dynamic content, linked to multiple envirnonmental triggers. We’re looking to further deploy this strategically in the work that we do across the region,” said Sean O’Brien, CEO of Posterscope Asia Pacific.
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For further information contact:
Pei Xuan Lim
Dentsu Aegis Network
Regional Communications Associate Director, APAC
T: +65 6911 9321
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
Posterscope is the world’s leading location-based marketing specialist. We have a deep understanding of what people think, feel and do out of the home, making us experts in reaching and influencing audiences in the physical world. We combine insight, data, technology and smart people to create compelling, creative and quantifiable solutions which make a meaningful difference to businesses and brands. We enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.
– Posterscope has over 1,200 people in 61 offices located in 35 countries worldwide.
– Globally, Posterscope book over 30,000 OOH campaigns every year and its billings are in excess of $3 billion.
– PSI is Posterscope’s industry-leading international and travel specialist. It has an unparalleled knowledge of the international traveller, and the airport audience, environment and media, around the world.