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views on YouTube and Facebook

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social media interactions

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social media comments

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of comments were positive

Challenge

In Western countries, ignorance and taboos surrounding first periods are still strong among teenage girls.

So how could Nett raise awareness of the topic of periods, and be top of mind for teenage girls?

Solution 

To break the taboo, Isobar created a playful campaign to engage a young female audience, and give them the freedom to talk about their first periods. 

Isobar's idea was to expose how boys of the same age knew even less, and that even periods can be discussed lightly. By downplaying the girls' lack of knowledge and bypassing their embarrassment, and educating them about Toxic Shock Syndrome, Nett gave them a voice and the confidence to talk about periods, worry-free.

Result

3,307,268 views on YouTube and Facebook​.

49,639 social media interactions.

16,225 social media comments – 99% of which were positive​.

Isobar, Dentsu Aegis Network Polska, Propeller Film

Isobar - to globalna agencja digitalowa realizująca transformacje oparte o doświadczenie wspierane kreatywnością. W 2017 roku Isobar otrzymał ponad 300 nagród, w tym tytuł „Campaign Asia-Pacific Digital Network of the Year”. Rok później, w 2018, agencja otrzymała nagrodę Grand Prix na Festiwalu Cannes Lions, została wymieniona w rankingu magazynu „Fast Company” pośród dziesięciu najbardziej innowacyjnych firm oraz czwarty raz z rzędu uzyskała tytuł lidera w raporcie firmy badawczej Gartner „Magic Quadrant for Global Digital Marketing Agencies”.

Klienci agencji to Coca-Cola, Adidas, Enterprise, P&G, Philips i Huawei. 

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