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Challenge

In the digital economy, consumer expectations of creative experiences have risen to an all time high.​

To launch Ogilala, William Patrick Corgan’s (AKA Billy Corgan of the Smashing Pumpkins) first solo album in over a decade, he needed a brand experience idea that would contemporise his work, and articulate and promote his artistic vision.

Solution

Isobar created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR – a unique, highly immersive and social experience. ​

​Directors David Liu and Rob Ruffler, Isobar and Viacom NEXT, created a hologram of Corgan performing . It was captured in volumetric video at Microsoft’s Mixed Reality Capture Studios, and imported into an animated world by Danny Bittman, a Seattle based VR Artist, created using TiltBrush and Blocks by Google. ​

​This was then edited in Unity and rendered into a 2D film to create a teaser music video for the VR experience.

Result

In 2018, Aeronaut was awarded the Grand Prix for Digital Craft at Cannes Lions – and Isobar were named in Fast Company’s Top 10 VR/AR Companies list.

Isobar, Dentsu Aegis Network Polska, Propeller Film

Isobar - to globalna agencja digitalowa realizująca transformacje oparte o doświadczenie wspierane kreatywnością. W 2017 roku Isobar otrzymał ponad 300 nagród, w tym tytuł „Campaign Asia-Pacific Digital Network of the Year”. Rok później, w 2018, agencja otrzymała nagrodę Grand Prix na Festiwalu Cannes Lions, została wymieniona w rankingu magazynu „Fast Company” pośród dziesięciu najbardziej innowacyjnych firm oraz czwarty raz z rzędu uzyskała tytuł lidera w raporcie firmy badawczej Gartner „Magic Quadrant for Global Digital Marketing Agencies”.

Klienci agencji to Coca-Cola, Adidas, Enterprise, P&G, Philips i Huawei. 

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