more cost efficient than traditional campaigns
as many small business responses than traditional loan advertising campaigns
customers took out loans for businesses than from traditional loan campaigns
Retailers and service providers in Russian cities are often strangely located.
Only 20% of new ventures survive their first two years and data shows that infrastructure often doesn’t meet local needs.
Sberbank Neighborhoods was a campaign created to improve local communities by increasing the number of shops and services in local areas.
Sberbank used empty windows, billboards and geo-targeted online banners to ask locals which shops and services they wanted to see in their area.
These responses initiated a customised communications campaign targeting suitable existing businesses, as well as entrepreneurs wanting to launch new businesses, with offers for business loans.
The campaign ran hundreds of outdoor ads, more than 3,000 unique online banners and thousands of ads targeting small businesses. With each response the algorithm learnt to offer better choices for both locals and businesses.
The campaign generated nine times as many small business responses than traditional loan advertising campaigns.
Three times as many customers took out loans for business development than from traditional loan campaigns.
The campaign was 30% more efficient than traditional campaigns in terms of costs.
Sberbank has been approached by major Russian real estate developers to collaborate for better infrastructure planning in residential areas.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar, Propeller: Skoda
Isobar, Dentsu Aegis Network Polska, Propeller Film: Skoda: NOWA BOVSKA FABIA Live
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
dentsu X, Isobar, Carat: adidas
NMD VR Tokyo Tour
dentsu X, Carat, Isobar: MasterCard Backpacks rock
MasterCard Backpacks rock
Carat, iProspect: Philips
Carat, iProspect: Philips: Jaki kolor ma powietrze w Twoim domu?
Isobar: 2forU Stories dla McDonald’s
2forU Stories dla McDonald’s
Renewing loyalty with Natura's beauty consultants by licensing a character in Globo TV's main soap opera. For the first time in Brazil's history, a character has overcome the limits of TV and ha...
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
Fetch designed a multi-platform media strategy with the campaign tagline ‘Fast For Good’ to launch new browser Firefox Quantum.
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
Posterscope, Carat & Isobar: C&A
Activating store visits by working with a unique hyper-location technology partner, we built an integrated solution that combined OOH with mobile programmatic.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
360i partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill allowing Westworld fans to go on their own quest for consciousne...
Engaging a young audience by breaking the taboo of talking about first periods.