GLOBAL

Iconic Creative

mcgarrybowenis a global, full-service, integrated marketing communications agency network headquartered in New York, with offices in Chicago, San Francisco, San Antonio, London, Amsterdam, Paris, Mexico City, São Paulo, Shanghai, Honk Kong, Singapore and India. Part of the Dentsu Aegis Network, the Agency was founded in 2002 on a simple request to clients: “Give us your biggest challenge.” Over the decade since, mcgarrybowen has grown to become one of the most successful agency start-ups ever, earning “Agency of the Year” honors three times from Advertising Age and Adweek. Famous for big organizing ideas and results-driven creative campaigns, mcgarrybowen counts some of the world’s most iconic companies as its clients, including Intel, Procter & Gamble, Disney, JCPenney, The Clorox Company, Dr Pepper Snapple Group, The Kraft Heinz Company, Mondelēz International, Brand USA, Marriott, United Airlines, Chevron, Northrop Grumman, Darden Restaurants, and Crayola.

Reinvigorating Intel

In October 2014, Intel appointed mcgarrybowen as its lead creative agency to develop a new global communications platform that will reposition the brand for a new generation of tech consumers.

With months of work ahead on this task, we immediately set out to raise the awareness of Intel’s innovations beyond the microprocessor with a humorous campaign that features Emmy-winning actor Jim Parsons.

The campaign launched in November to big applause from media and tech writers around the world.
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