How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOsDownload the report now
The Year of Expanding Connectivity: Carat Ten Trends 20192019 is the year of Expanding Connectivity. With the rollout of 5G in the horizon, the Carat Trends Report focusses on ten practical developments of Expanding Connectivity that we believe will grow...
Carat: Intelligence in TrustWhen people trust a brand they are likely to buy more, try more and pay more. But how do we unlock trust to build better relationships with consumers?
Rewriting the Trust EquationBrand value depends on trust. But how do we earn and nurture such trust amidst the changing dynamics of the digital age?
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
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