To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Attention Economy
4,000+ advertising messages hit us daily. Across multiple platforms, devices and channels. It’s a battleground for attention – and yet we continue to trade on impressions...We know the cost, the reach but do we know the real value of ads? Have they even been seen? What was their impact?
It’s time for brands, agencies and media owners to evolve with the changing landscape.
Download the reportOur latest thinking
Ad Spend Report June 2019
Our latest Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
Growth
Ad Spend Report January 2019
Our latest Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
Growth
Dentsu Aegis Network UK: People-Based Brands
Five key trends to help brands get closer to people in 2019Technology
How can brands use emerging technology to deliver better marketing outcomes?
Link to TechnologySubscribe
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