Mktg logo
Rangitikei Free Range

Challenge

Educate consumers of the unique and innovative offering from Rangitikei Free Range. MKTG were tasked with showcasing the Ready to Cook products in a way which would allow consumers to sample the chicken as it should be served at home- in a slow cooker- while driving sales (a challenge which other agencies had said was not possible).

Solution

MKTG planned and co-ordinated a nationwide instore sampling campaign which allowed the chicken to be prepped in a slow cooker early in the day, ready to be sampled in the afternoon when it was cooked to perfection. A detailed process was implemented ensuring clear comms with stores and Reps and thorough training provided to Brand Ambassadors.

Results

The campaign was delivered nationwide without a hitch. Over 9000 consumers were engaged with achieving a conversion rate of 21% from sample to sale, exceeding the KPI set by 9%

MKTG

MKTG is a creative lifestyle marketing agency, that specialises in all the tools and channels that ignite a real human connection. We work across strategy, experiences, PR, influencer marketing, social and sponsorship. 
Our core team in Auckland are at home with our extended Dentsu Aegis Network family of media, creative and digital communications specialists, and we are supported by our network of 250+ extended team members nationwide.

Find out more