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Shiseido Logo

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touch points to deliver a multi-sensory experience showcasing the sights, sounds and tastes associated with the new Shiseido range

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million in earned social media value 

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event attendance

Challenge

With well established credentials in the beauty technology space, our challenge was to reposition the brand and product range among media, influencers and Shiseido stakeholders with a clear understanding of the the innovation behind it.

Solution

We told the Shiseido story through an immersive, sensory experience, using projection technology to command the attention of our audience, visual imagery of the new range was introduced on screen with flashes of powders, dews and inks debuting to a soundtrack by the artist Banks. This was followed by a canape and cocktail experience that was inspired by textures and elements of the new look range.

Result

This campaign generated over $20 million in earned social media value*

*We value social with a proprietary formula that takes into account; individual following, reach, engagement and a comparable rate of cost per impression for paid social.

MKTG

MKTG is a creative lifestyle marketing agency, that specialises in all the tools and channels that ignite a real human connection. We work across strategy, experiences, PR, influencer marketing, social and sponsorship. 
Our core team in Auckland are at home with our extended Dentsu Aegis Network family of media, creative and digital communications specialists, and we are supported by our network of 250+ extended team members nationwide.

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