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Challenge

We needed to demonstrates the functionality, quality and sustainability credentials of the brand through content, with an iconic adventure essential at the heart of it, the Kathmandu backpack.

Solution

The solution, was to link each content creators' story and adventure through one single product – a backpack. More specifically Kathmandu’s Litehaul 38L Carry-on Pack.
We engaged content creators from New Zealand and Australia to contribute to a multi-level campaign that generated content for both their own channels as well as for Kathmandu’s. 

Result

The influencer content reached over 100,000 people and Kathmandu’s content piece reached international audiences through Facebook, Instagram and YouTube, broadening Kathmandu's brand awareness

MKTG

MKTG is a creative lifestyle marketing agency, that specialises in all the tools and channels that ignite a real human connection. We work across strategy, experiences, PR, influencer marketing, social and sponsorship. 
Our core team in Auckland are at home with our extended Dentsu Aegis Network family of media, creative and digital communications specialists, and we are supported by our network of 250+ extended team members nationwide.

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