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increase on target on technically led campaign 

Challenge

Business Goal: Achieve 10 million views across 10 global markets– +38% YOY

Solution

Our strategy for success was to control every minute of the first 72 To deliver this brief we designed and built an entirely new piece of technology that monitored real-time view performance across 10 global time zones. We called it Flight Deck.

The interface visualised live performance data and enabled a single source of truth for real-time global safety video performance, enabling us to make informed optimisation decisions instantly.
We developed the blueprint, but no third-party vendor in NZ had this capability yet, we became the tech developers and engineers.  We circumvented publishers usual reporting practices; 24-hour data feed updates and three-day reporting windows.
Without it we would have been flying blind.

To do this and answer other pain points and challenges we designed and built a live reporting tool for Air NZ with functionality that monitored real-time view performance across 10 global time zones. We called it Flight Deck.
The interface visualised live performance data and was developed for both desktop use and as a mobile app.

It enabled a single source of truth for real-time global safety video performance, enabling us to make informed optimisation decisions instantly during our crucial 72-hour window.

Result

We had been given a goal of generating 10 million views, we delivered 14M (+40%).
Fantastical Safety became the #1 video on NZ YouTube during the first five days of launch.

Carat

Carat is the world’s first media agency and is the largest media agency network in DAN. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands. 

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