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Challenge
Challenge the perception that "people have been there done that" .
Queensland has many new and exciting things to see and do, we just needed to find an innovative way to showcase these to a younger audience.

Solution

Delivering dynamic creative we were able to showcase at scale to relevant audiences what Queensland has to offer. A mixture of First Party, Lookalike and prospecting audiences were used to effectively target and influence younger demographic audiences. This allowed us to align messaging to consumer interests or contextually relevant placements.

Result

ROI for destination sales were almost double year on year and the highest ever achieved. Our Market Monitor post campaign results showed that 36% of 18-34 year olds interviewed said the campaign impacted their consideration for Queensland, vs 13% for the 55+ audience.

Amnet

Amnet is Dentsu Aegis Network's global programmatic buying group, specialising in the use of media, data and technology to bring different and better programmatic solutions to Dentsu Aegis Network clients.
Its mission is 'to underpin all brand communications with a single, consistent and deep view of a consumer and context.'

Amnet believes that no single ad technology, media owner or network can address audiences as effectively and efficiently as it can. It is committed to staying at the cutting edge of the programmatic landscape, educating its business and clients on ways it can use technology and data to deliver more efficient and effective advertising with the right metrics as its benchmark.

Amnet is part of Dentsu Aegis’ investment division Amplifi. Amplifi operates in three distinct areas: Investment, Global Media Partnerships and Programmatic Buying (Amnet). The goal of Amplifi is simple; to deliver value for clients through the use of technology, insight and creative thinking and at Amnet we leverage all of these to create the best possible solution for our clients.