Dentsu Aegis Network appoints Stevie Weber to new Group Head of Insight role
Dentsu Aegis Network (DAN) New Zealand has added further capability to its strategy team with the appointment of Stevie Weber as Group Head of Insight – a newly created position designed to meet the growing needs of the Group.
Stevie has worked in a strategic capacity, with a focus on research and insights across creative, PR, activation and media agencies in Australia, Indonesia, Singapore and, most recently, the Publicis Groupe in New Zealand where she was Head of Strategy at Zenith Media.
Having completed previous a Masters in Social Welfare and Counselling, Stevie is currently achieving her Masters of Pscyhology, to bring a deeper level of insight and fresh perspective to the consumer research field.
Stevie Weber, Group Head of Insight, Dentsu Aegis Network NZ, said: “Dentsu Aegis Network has a stable of amazing brands and the most exciting client portfolio in New Zealand. I am beyond thrilled to have the support of Jacquie Bennett and Rob Harvey to enrich the approach to insight and research through less conventional, more innovative methodologies. I can’t wait to get started!”
In the new leadership role within the DAN NZ Strategy Team, Stevie is responsible for building out the research and insight product to accommodate the growing needs of clients’ businesses. This is a rapidly growing capability that requires prioritisation across all DAN NZ brands.
Commenting on the new appointment, Jacquie Bennett, Group Head of Strategy, Dentsu Aegis Network New Zealand, said: “This is a significant appointment for Dentsu Aegis Network NZ, and one that demonstrates our investment into research and insights. Stevie’s expertise and capability is diverse and very exciting. I’m looking forward to see how she continues to evolve our offering in this space.”
Announcement of this new, strategic hire coincides with the upcoming release of Dentsu Aegis Network’s next iteration of its proprietary quantitative research system, Consumer Connection System (CCS), in July.
CCS is Dentsu Aegis Network’s market leading, single-source consumer, communications, category, lifestyle and attitude quantitative survey, custom built for the Group and its clients. Available in 52 DAN markets around the world, CCS measures the impact of more than 60 bought, owned and earned media channels and is the most in-depth system for understanding consumer’s relationships with brands, categories and communication.